We learned how to track whether our Google ads are effective by using Google Quality Scores. These scores are generated by google to help a Google ads user know how successful their ads and chosen keywords are on a scale of 1 – 10. Google gives this advice on how to keep your score high:
“· Look through your high-value keywords and use Quality Score to identify the ones that are lagging behind.”
“· Use low Quality Scores to find components (or trends across components) that are doing worse than in other places in your account and set priorities for improvement.”
“· Remember that even if your score is 8, 9 or 10, you may still be able to improve your results. A Quality Score of 10 won’t go up if you improve an already above average click-through rate, but your performance and results can still get better.”
Another tool we are learning how to use is Google Analytics. This tool helps a company track what customers are doing on the company’s website. This is an invaluable tool to help a company understand its customers and improve their experience on the company’s website. Unfortunately, it was also a bit difficult for me to understand exactly where to paste the tracking code into my site. The spot to add code to the site wasn’t as straight forward as the instructions made it sound.